This Privacy Policy (“Privacy Policy”) explains Denny’s Corporation’s or any of its related, affiliated, or subsidiary companies (“we,” “us,” “our”) privacy practices for the information described herein. This Privacy Policy applies any time that we collect personal information from or about individuals, whether online or offline, including information collected when you visit our websites, including but not limited to kekes.com (“Website”), use any of the associated applications that run on mobile devices or tablets (“Apps”), and when you connect to the WiFi in our locations. The Websites, Apps, and WiFi are referred to collectively as our “Services” in this Privacy Policy.
Please read this Privacy Policy carefully to learn how we collect, use, and share information relating to individuals, and to learn about your rights and choices regarding your personal information. By using any of our Services or providing your information to us, you understand and acknowledge that we will collect and use personal information as described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT AND SOURCES OF PERSONAL INFORMATION
When we use the term “personal information” in this Privacy Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. It does not include aggregated, deidentified or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to you or a particular household, publicly available information from government records, information about job applicants, employees and other personnel or information about the employees and other representatives of third-party entities who we may interact with in a commercial context.
In conducting every aspect of our business, we or our Service Providers may collect personal information. Such information may include, without limitation: your name, home and mailing addresses, email addresses, telephone numbers, credit or debit card numbers or other payment methods, date of birth, age, gender, billing information and other types of personal information that you choose to provide to us or that we may obtain about you.
We collect personal information in multiple ways:
DIRECTLY FROM YOU
We collect information you provide to us. This may include, for example, when you transact business with us, consider or apply for franchise or ownership opportunities, use our Services, look up nearby restaurants, make a reservation, download one of our apps, sign up for special offers, fill out a contact form, submit an order for a gift card, apply for a job, log in to a WiFi network in one of our restaurants, join our rewards program, enter promotions or contests offered by us, call our customer service team, respond to a survey or advertisements, or communicate with us in any way.
FROM SECURITY CAMERAS
When you visit one of our restaurants, we may have security cameras that will collect audio and video images.
FROM OTHER SOURCES
We may collect information about you from a variety of third parties. For example, we may obtain information about you from:
state and federal government agencies;
credit bureaus and credit reporting agencies, such as Equifax;
social media networks when you grant permission to access your data on one or more networks; and
publicly available sources and data suppliers from which we obtain data to validate or supplement the information we hold.
Our Service Providers may also provide us with personal information that you submit to them. For example, if you apply for a job using the career portal, purchase a gift card, order catering, provide feedback on a recent visit, make a reservation, or place an order with a delivery service, you may submit personal information to one or more of our service providers that may share your information with us.
AUTOMATICALLY THROUGH COOKIES AND OTHER COLLECTION TECHNOLOGY
When you use our Services (e.g., visit our Websites or use Apps, or use our WiFi), we collect some information automatically. For example, when you visit the Websites, we may collect device, usage and log information such as your computer’s operating system, Internet Protocol (IP) address, access times, browser type and language, the search engine you used to locate the website, and the website you visited before or after our Websites. In addition, we gather certain navigational information about where you go on our Website to help us determine which areas of the Website are most frequently visited and helps us to tailor the Websites to the needs and interests of our online visitors. If you use our Apps or use our Services on a mobile device or tablet, we may also collect your device type, mobile phone number, operating system type, wireless carrier, and device IDs, on our Apps.
Like most companies, we use technologies such as web beacons, pixels, tags, and JavaScript, alone or in conjunction with cookies, to gather this information. When you visit our website, we, or an authorized third party, place or recognize a unique cookie on your browser (including through use of pixel tags) that collects information, including personal information, about your online activities over time and across different sites. We also use web beacons and pixels in our emails to collect information about how you interact with our emails. For example, we may place a pixel in marketing emails that notify us when you click on a link in the email. We use these technologies and the information they collect: (a) for security purposes; (b) to remember information so that you will not have to re-enter it during your visit or the next time you visit the Websites; (c) to provide custom, personalized content and information; (c) to gather aggregate statistical data and metrics such as total number of visitors, traffic, and demographic patterns to continually improve design and functionality, as well as understand how the Websites are used and assist us with resolving questions; (d) to diagnose or fix technology problems; and (e) to deliver, evaluate the effectiveness of, and improve our marketing and advertising.
DERIVED INFORMATION
We may derive inferences such as predictions about your interests and preferences from information we received directly from you or via our Service Providers.
HOW WE USE PERSONAL INFORMATION
We may use your personal information to:
Complete contracts as well as any disclosures or other documents required by law;
Determine your eligibility for special offers, special pricing, discounts, promotions, and rebates;
Provide, develop, maintain, and improve our products and Services (e.g. to evaluate the performance of our staff; to assess the quality of our products and Services; and to help us improve our websites, service centers, and facilities);
Process any applications, forms, requests, orders, purchases, inquiries, or other information submitted to us;
Send marketing communications, promotional offers, and periodic customer satisfaction, market research or quality assurance surveys;
Market and advertise our restaurants and menu items;
Communicate with you;
Process payments and complete purchase of gift cards, catering, or other products;
Create, update and permit you to access your customer account or rewards account;
Administer and support participation in sweepstakes, events, special offers, special pricing, discounts, and promotions;
Personalize our Services, including content, ads and offerings;
Perform research and analytical activities (e.g. identifying trends and the effectiveness of marketing campaigns);
Conduct audits, security and fraud monitoring and prevention;
Protect our legitimate business interests and legal rights;
Manage all aspects of an applicant or employee’s employment relationship, including, but not limited to the establishment, maintenance, and termination of employment relationships; and
Assist us with legal claims, compliance, regulatory and investigative purposes as necessary (including in connection with law enforcement investigations, legal process, or litigation).
We may also use personal information we have collected and aggregated, or anonymized personal information received from third parties, to understand more about our users (for example, we may use aggregated information to calculate the percentage of our users who have a particular telephone area code). This includes demographic data, inferred commercial interests, and other information we may collect from you or from third parties.