This Privacy Policy (“Privacy Policy”) explains Denny’s Corporation’s or any of its related, affiliated, or subsidiary companies (“we,” “us,” “our”) privacy practices for the information described herein. This Privacy Policy applies any time that we collect personal information from or about individuals, whether online or offline, including information collected when you visit our websites, including but not limited to kekes.com (“Website”), use any of the associated applications that run on mobile devices or tablets (“Apps”), and when you connect to the WiFi in our locations. The Websites, Apps, and WiFi are referred to collectively as our “Services” in this Privacy Policy.
Please read this Privacy Policy carefully to learn how we collect, use, and share information relating to individuals, and to learn about your rights and choices regarding your personal information. By using any of our Services or providing your information to us, you understand and acknowledge that we will collect and use personal information as described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT AND SOURCES OF PERSONAL INFORMATION
When we use the term “personal information” in this Privacy Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. It does not include aggregated, deidentified or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to you or a particular household, publicly available information from government records, information about job applicants, employees and other personnel or information about the employees and other representatives of third-party entities who we may interact with in a commercial context.
In conducting every aspect of our business, we or our Service Providers may collect personal information. Such information may include, without limitation: your name, home and mailing addresses, email addresses, telephone numbers, credit or debit card numbers or other payment methods, date of birth, age, gender, billing information and other types of personal information that you choose to provide to us or that we may obtain about you.
We collect personal information in multiple ways:
DIRECTLY FROM YOU
We collect information you provide to us. This may include, for example, when you transact business with us, consider or apply for franchise or ownership opportunities, use our Services, look up nearby restaurants, make a reservation, download one of our apps, sign up for special offers, fill out a contact form, submit an order for a gift card, apply for a job, log in to a WiFi network in one of our restaurants, join our rewards program, enter promotions or contests offered by us, call our customer service team, respond to a survey or advertisements, or communicate with us in any way.
FROM SECURITY CAMERAS
When you visit one of our restaurants, we may have security cameras that will collect audio and video images.
FROM OTHER SOURCES
We may collect information about you from a variety of third parties. For example, we may obtain information about you from:
state and federal government agencies;
credit bureaus and credit reporting agencies, such as Equifax;
social media networks when you grant permission to access your data on one or more networks; and
publicly available sources and data suppliers from which we obtain data to validate or supplement the information we hold.
Our Service Providers may also provide us with personal information that you submit to them. For example, if you apply for a job using the career portal, purchase a gift card, order catering, provide feedback on a recent visit, make a reservation, or place an order with a delivery service, you may submit personal information to one or more of our service providers that may share your information with us.
AUTOMATICALLY THROUGH COOKIES AND OTHER COLLECTION TECHNOLOGY
When you use our Services (e.g., visit our Websites or use Apps, or use our WiFi), we collect some information automatically. For example, when you visit the Websites, we may collect device, usage and log information such as your computer’s operating system, Internet Protocol (IP) address, access times, browser type and language, the search engine you used to locate the website, and the website you visited before or after our Websites. In addition, we gather certain navigational information about where you go on our Website to help us determine which areas of the Website are most frequently visited and helps us to tailor the Websites to the needs and interests of our online visitors. If you use our Apps or use our Services on a mobile device or tablet, we may also collect your device type, mobile phone number, operating system type, wireless carrier, and device IDs, on our Apps.
Like most companies, we use technologies such as web beacons, pixels, tags, and JavaScript, alone or in conjunction with cookies, to gather this information. When you visit our website, we, or an authorized third party, place or recognize a unique cookie on your browser (including through use of pixel tags) that collects information, including personal information, about your online activities over time and across different sites. We also use web beacons and pixels in our emails to collect information about how you interact with our emails. For example, we may place a pixel in marketing emails that notify us when you click on a link in the email. We use these technologies and the information they collect: (a) for security purposes; (b) to remember information so that you will not have to re-enter it during your visit or the next time you visit the Websites; (c) to provide custom, personalized content and information; (c) to gather aggregate statistical data and metrics such as total number of visitors, traffic, and demographic patterns to continually improve design and functionality, as well as understand how the Websites are used and assist us with resolving questions; (d) to diagnose or fix technology problems; and (e) to deliver, evaluate the effectiveness of, and improve our marketing and advertising.
DERIVED INFORMATION
We may derive inferences such as predictions about your interests and preferences from information we received directly from you or via our Service Providers.
HOW WE USE PERSONAL INFORMATION
We may use your personal information to:
Complete contracts as well as any disclosures or other documents required by law;
Determine your eligibility for special offers, special pricing, discounts, promotions, and rebates;
Provide, develop, maintain, and improve our products and Services (e.g. to evaluate the performance of our staff; to assess the quality of our products and Services; and to help us improve our websites, service centers, and facilities);
Process any applications, forms, requests, orders, purchases, inquiries, or other information submitted to us;
Send marketing communications, promotional offers, and periodic customer satisfaction, market research or quality assurance surveys;
Market and advertise our restaurants and menu items;
Communicate with you;
Process payments and complete purchase of gift cards, catering, or other products;
Create, update and permit you to access your customer account or rewards account;
Administer and support participation in sweepstakes, events, special offers, special pricing, discounts, and promotions;
Personalize our Services, including content, ads and offerings;
Perform research and analytical activities (e.g. identifying trends and the effectiveness of marketing campaigns);
Conduct audits, security and fraud monitoring and prevention;
Protect our legitimate business interests and legal rights;
Manage all aspects of an applicant or employee’s employment relationship, including, but not limited to the establishment, maintenance, and termination of employment relationships; and
We may also use personal information we have collected and aggregated, or anonymized personal information received from third parties, to understand more about our users (for example, we may use aggregated information to calculate the percentage of our users who have a particular telephone area code). This includes demographic data, inferred commercial interests, and other information we may collect from you or from third parties.
HOW WE SHARE PERSONAL INFORMATION
We may share your personal information with the third parties described below.
SERVICE PROVIDERS
We may share your personal information with third parties who work on behalf of, or with, us such as vendors, processors, suppliers, agents, attorneys, and representatives (collectively, “Service Providers”). Service Providers assist us with a variety of functions including, but not limited to, sending marketing communications, processing payment of gift cards, assisting with advertising and related analytics, delivering orders, providing management services, conducting research or surveys, sending regular mail and e-mail, maintaining databases, or processing credit card payments.
AFFILIATE COMPANIES
We may share personal information with our affiliated entities from time to time (collectively, “Affiliates”).
GOVERNMENT AGENCIES
We may share your personal information with government agencies such as the Internal Revenue Service (collectively, “Government Agencies”).
OTHER DISCLOSURES
We may disclose your personal information to third parties: (i) where we have a good faith belief that such disclosure is necessary to meet any applicable law, regulation, legal process or other legal obligation; (ii) when we believe disclosure is necessary to protect or prevent harm, illegal activity, or financial loss; (iii) to detect, investigate and help prevent security, fraud or technical issues; (iv) to cooperate with law enforcement, government, quasi-governmental and public agency requests, legal processes, or reporting requirements; and (v) to enforce or protect our contracts, legal rights or the rights of others.
CORPORATE TRANSACTIONS
We may transfer your personal information in the event we: (i) sell or transfer, or are considering selling or transferring, all or a portion of our business or assets; or (ii) are considering or engaging in any reorganization, conversion, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of our ownership interest, business or operations.
WITH YOUR CONSENT OR AT YOUR DISCRETION
We may share your personal information with third parties whenever you consent to or direct such sharing.
The table below identifies the categories of personal information, or commercial purpose for collecting it, and the third parties with whom we have shared such in the last 12 months. For purposes of this table, when we use the term “third party” we mean entities that are not service providers or contractors providing services on behalf of Keke’s Breakfast Cafe and that are not entities with whom you interact with directly.
Category of personal information
Business or commercial purpose for which it was collected
Categories of third parties with whom the business sold or shared for targeted advertising
Identifiers (such as name, telephone number, mailing address, email address, internet protocol address, and unique number assigned to identify the device used to access the website)
For our operational purposes; performing services on behalf of the business including maintaining or servicing accounts, providing customer service, managing databases of customer information, processing or fulfilling orders and transactions, processing payments, verifying information, providing advertising or marketing services and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes
Marketing/Advertising/Media Partners and Platforms; Data Analytics Providers; Social Networks
Categories of personal information outlined in Section 1798.80(e) (such as name, address, and telephone number)
For our operational purposes; performing services on behalf of the business including maintaining or servicing accounts, providing customer service, managing databases of customer information, processing or fulfilling orders and transactions, processing payments, verifying information, providing advertising or marketing services and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes
Marketing/Advertising/Media Partners and Platforms; Data Analytics Providers; Social Networks
Internet/Network Activity Information (such as IP address, device information, and log and analytics data)
For our operational purposes; performing services on behalf of the business including maintaining or servicing accounts, providing customer service, managing databases of customer information, processing or fulfilling orders and transactions, processing payments, verifying information, providing advertising or marketing services and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes
Marketing/Advertising/Media Partners and Platforms; Data Analytics Providers; Social Networks
Commercial information (such as information relating to your hobbies, interests and shopping behavior)
For our operational purposes; performing services on behalf of the business including maintaining or servicing accounts, providing customer service, managing databases of customer information, processing or fulfilling orders and transactions, verifying information, providing advertising or marketing services and providing analytic services; commercial purposes
Marketing/Advertising/Media Partners and Platforms; Data Analytics Providers; Social Networks
Sensory Information (such as audio, electric, visual, thermal, olfactory, call recordings, or similar information)
For our operational purposes; performing services on behalf of the business including providing customer service and providing analytic services; commercial purposes
N/A
Geolocation data (such as location information from your device or estimated based on your IP address)
For our operational purposes; performing services on behalf of the business including providing advertising or marketing services and providing analytic services; commercial purposes
Marketing/Advertising/Media Partners and Platforms; Data Analytics Providers; Social Networks
Other Personal Information (such as information you post on the Site or the Service or on social media pages, and information you submit to us)
For performing services including maintaining or servicing accounts, managing databases of customer information, and providing advertising or marketing services and providing analytic services
N/A
Inferences (such as predictions about your interests and preferences)
For our operational purposes; performing services including managing databases of customer information, and providing advertising or marketing services and providing analytic services; commercial purposes
Marketing/Advertising/Media Partners and Platforms; Data Analytics Providers; Social Networks
PERSONAL INFORMATION OF CHILDREN
We do not knowingly collect or store any personal information from anyone under the age of 16. If we become aware that we have collected or stored personal information from an individual under age 16, we will remove his or her personal information from our files. If you are a parent or guardian and believe we may have inadvertently collected personal information from your child, please notify us immediately by contacting us at 1-888-99-KEKES (5353).
“DO NOT TRACK” DISCLOSURE
We do not collect or respond to Do Not Track signals and our Websites do not function differently based on any Do Not Track preferences that may be received. For more information on Do Not Track signals, please visit https://allaboutdnt.com/.
ANALYTICS SERVICES
We also use analytics services provided by third parties, such as Google Analytics. These companies use collection technology to collect and store information about the use of the websites and the use of other websites, apps and online resources. You can read Google’s privacy policy, which applies to Google Analytics, at http://www.google.com/intl/en/policies/privacy/. You also can opt-out from being tracked by Google Analytics in the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current browser, at https://tools.google.com/dlpage/gaoptout.
THIRD-PARTY ADVERTISERS
We may use third-party advertising companies to serve advertisements regarding goods and services that may interest you when you access and use the websites or the apps, other websites or apps or other online services. To serve such advertisements, these companies place or recognize a unique cookie on your browser (including through use of pixel tags). If you would like more information about this practice, and to learn about your choices in connection with it, please visit http://www.aboutads.info/ or http://www.networkadvertising.org/managing/opt_out.asp. To opt out of the practice, you may download the AppChoices app at www.aboutads.info/appchoices.
THIRD-PARTY APPLICATIONS
Third-party applications, such as Instagram, Facebook, Twitter, Pinterest, or Google buttons, may be available on our Websites or Services. The owners or providers of those third-party applications may collect personal information from you. Your interactions with third-party applications on our website may also be shared with others within your social network. The collection of information by these third-party applications is governed by their own information collection policies and practices, not this Privacy Policy. We are not responsible for the collection and use of your information by such third parties.
LINKING TO OTHER SITES
Our Services may contain links to other sites (including third-party applications mentioned in the previous paragraph) that we do not own or operate. We do not control, recommend or endorse and are not responsible for these sites or their content, products, services or privacy policies or practices. These other sites may send their own cookies to your device, they may independently collect information about you or from you, and they may or may not have their own published privacy policies.
SWEEPSTAKES, CONTESTS, AND OTHER PROMOTIONS
We may operate sweepstakes, promotions contests, raffles, and similar promotions (each, a “Promotion”) jointly sponsored or offered by other parties; participating in these Promotions may require you to submit certain personal information. If you choose to participate in a Promotion, your personal information may be disclosed to other parties as described in the terms applicable to that Promotion. Insofar as the terms applicable to a particular Promotion conflict with this Privacy Policy, the terms applicable to the Promotion shall control.
PROTECTION OF PERSONAL INFORMATION
We store your information using reasonable physical, technical and administrative safeguards. Please be aware that the Services and data storage are run on software, hardware and networks, any component of which may, from time to time, require maintenance or experience problems or breaches of security beyond our control. In addition, no transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under our control to intercept or access transmissions or private communications unlawfully. We cannot ensure or warrant the security of any information you transmit to us over the internet.
YOUR CHOICES
MARKETING
If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt out by clicking on the “unsubscribe link” provided in such communications. We will try to comply with your request as soon as reasonably practicable. If you opt out of receiving marketing emails from us, we may still send you important administrative messages, from which you cannot opt out.
TEXT MESSAGES
Keke’s Breakfast Cafe may provide automated text messages to subscribers interested in receiving informational and marketing messages via SMS or MMS, (“Messages”) from Keke’s Breakfast Cafe (the “Program”). By providing your phone number and opting in, you are allowing us to send recurring autodialed Messages about Keke’s Breakfast Cafe. These Messages include new product offerings, promotions, coupons, and other information from Keke’s Breakfast Cafe. Consent to receive Messages is not required as a condition of purchase. To opt out of the Program, just text STOP to the short code and a confirmation will be sent back to you. To resubscribe to the Program, just sign up as you did the first time, and we will start sending Messages to you again. To request support, text HELP to the short code or call us at 1-888-99-KEKES (5353). Message and data rates may apply. Message frequency will vary and can be cancelled at any time. If you have any questions about your text plan or data plan, it is best to contact your wireless provider. Carriers are not liable for delayed or undelivered messages.
ACCESSING AND CHANGING YOUR PERSONAL INFORMTION
If you are a registered user of the Services, you may review and change certain personal information (e.g., email, password, phone number, payment information) at any time by accessing your account online. If you are a California, Colorado, Connecticut, Virginia or Utah resident and would like to exercise your rights in relation to personal information that we or our service providers have collected, please see the “Your Rights and How to Exercise Them” sections under “Notice to Residents of California,” “Notice to Residents of Colorado,” “Notice to Residents of Connecticut,” or “Notice to Residents of Virginia and Utah,” as applicable.
SETTINGS AND INSTALLATION OF APPS
You may be able to enable or disable location tracking through the Apps by adjusting the permissions in your account or device settings. Be aware that if GPS precise location services are disabled, other means of establishing or estimating location (e.g., connecting to or proximity to WiFi, Bluetooth, beacons, or our networks) may persist. Enabling location tracking may enable an App to track your location in the background, which may decrease battery life.
You may also be able to enable or disable certain features (e.g., allowing the Apps to read, modify, or delete the contents of your USB storage; take pictures and videos; view WiFi connection) by adjusting the permissions in your device settings. If you want to terminate our ability to obtain information from you through the Apps, you may uninstall the Apps from your device.
COOKIES
If you want to remove or block collection technology, you may be able to update your browser settings (consult your browser’s “help” menu to learn how to remove or block cookies and similar technology). You can also find instructions on how to manage collection technology on different types of web browsers at www.allaboutcookies.org. If you block cookies, certain features on our Services may not work. Depending on your mobile device and operating system, you may not be able to delete or block all cookies and you may not be able to block non-cookie technologies (such as flash cookies) and these browser settings that block cookies may have no effect on such techniques. In addition, options you select relating to cookies and other tracking technologies are browser and device specific. You must exercise these choices on each browser and device you use.
NOTICE TO RESIDENTS OF CALIFORNIA
The information in this section applies to residents of California with regard to personal information subject to this section of our Privacy Policy. If you would like to print a copy of this Privacy Policy, please select the “Print” button in your web browser.
How We Collect and Use Personal Information: In accordance with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”), this section describes the personal information we collected about California residents in the last 12 months, the sources of that information, our business or commercial purposes for collecting the information, and the third parties with whom we shared that information. Please refer to the corresponding sections of this Privacy Policy above for details on the following:
Personal Information We Collect and Sources of Personal Information: That section describes the categories of personal information we collected and the categories of sources from which the information was collected / how we collected it.
How We Use Your Personal Information & How We Share Your Personal Information: These sections describe the business or commercial purpose for which we collected the information and the categories of third parties with whom we shared personal information. The table in that section indicates categories of personal information we have collected, the business or commercial purpose for collecting such personal information, and which categories of personal information we have sold or shared the personal information to third parties and the types of third parties. We do not use or disclose Sensitive Personal Information outside of the permitted purposes set forth under Section 7027(m) of the CCPA Regulations.
Your Rights and How to Exercise Them: Under the CCPA, California residents have certain rights with regard to their personal information. Those rights may only apply in certain circumstances and may be subject to limitations or exceptions. A summary of those rights is provided below as well as information on how to exercise your rights. Please note that we will require certain identifying information about you as necessary for us to verify your request in accordance with applicable law. To verify your identity, we will generally require either the successful authentication of your account, or the matching of information you provide us to the information we maintain about you in our systems. We will only use the personal information provided in connection with a rights request to review and comply with the request. If you do not provide this information, we may not be able to verify or complete your request in all circumstances.
Right to Know: You have the right to ask us to tell you the categories of personal information we collected; the categories of sources from which the personal information was collected; the business or commercial purposes for which we collected, sold, shared, or disclosed that information; the categories of third parties to whom we shared the information; the categories of personal information sold, and for each category identified, the categories of third parties to whom it sold that particular category of personal information; and the categories of personal information that the business disclosed for a business purpose, and for each category identified, the categories of third parties to whom it disclosed that particular category of personal information. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Disclosure Request” in the subject line of your message.
Right to Access (Right to Know Specific Pieces of Information) / Portability: You have the right to request access and obtain a copy of the specific pieces of personal information that we collected, used, disclosed and/or sold about you in a structured, machine-readable format that may be transmitted to another entity without hindrance, to the extent technically feasible. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Access Request” in the subject line of your message.
Right to Delete: You have the right to request us to delete the personal information we have collected or maintain about you. Please note that certain exceptions may apply to your right to delete information, such as when we must retain personal information as required or permitted by law and we will also maintain a record of your deletion request. We will notify you if any such exceptions apply to your request. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Deletion Request” in the subject line of your message.
Right to Correct: You have the right to request us to correct your inaccurate personal information maintained by us. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Correction Request” in the subject line of your message.
Right to Opt-Out of Sale/Share: You have the right to opt-out or ask us not to sell or share your personal information we have collected about you to third parties, including for ad targeting/cross contextual advertising. You do not need to create an account with us to exercise your Right to Opt-Out of Sale/Share. However, we may ask you to provide additional personal information so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our systems. You may submit your request by sending an email to legal@dennys.com and include “Opt-Out of Sale Request” in the subject line of your message. Please note that we do not share or sell your personal information in exchange for monetary compensation. We share your information with third parties to market our products or send you information about offers we think may be of interest to you. In addition, if you would like to stop receiving our promotional emails, please click the unsubscribe link at the bottom of the email you received. Once you make an opt-out request, you may change your mind and opt back in to personal information sales at any time by contacting us at legal@dennys.com.
We do not discriminate against you for requesting any of the rights noted above. We will process your request in accordance with applicable law.
You can exercise these rights yourself or you can designate an authorized agent to make a request on your behalf. If you would like an authorized agent to submit a request on your behalf, we will also need sufficient information to verify that then you are the individual about whom we collected personal information and that the agent is authorized to submit the request on your behalf. We may verify the authorized agent’s authority to act on your behalf as follows:
For requests to know, access, correct or delete personal information, we may ask you to provide sufficient evidence to show that you have provided the authorized agent signed permission to act on your behalf, verified your own identity directly with us pursuant to the instructions set forth in this section of the Privacy Policy, and directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.
For requests to opt-out of personal information “sales” or “sharing,” we may ask you to provide a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.
How We Disclose Information: We disclosed personal information to third parties for business and commercial purposes during the last 12 months. For more information on the categories of information we disclosed and to whom it was disclosed, see the “How We Use Your Personal Information & How We Share Your Personal Information ” sections above. As further described above in the “Personal Information We Collect and Sources of Personal Information” and “Your Choices” sections above, we also use cookies and other tracking technology on our Site that collect data and that information is disclosed to advertising networks, which may also be considered a sale under California law. We do not collect or sell the personal information of minors under age 16.
Third-Party Marketing Disclosure: Under California Civil Code § 1798.83, California residents with whom we have a business relationship can request information about the types of personal information, if any, we shared with third parties for the direct marketing purposes of the third parties and the identities of the third parties with whom we shared such information in the last 12 months. You may request more information by contacting us using the contact information at the bottom of this Privacy Policy.
Financial Incentives: In some cases, we may offer you financial incentives as permitted by law in exchange for the collection, retention, or use of certain personal information about you. Each financial incentive related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to us. When applicable, we will provide information about the specific terms of the financial incentive and your rights on the webpage or form where the financial incentive is made available.
NOTICE TO RESIDENTS OF COLORADO
This section describes the personal data (as defined by the Colorado Privacy Act, including its implementing regulations, or the “CPA”) we collected about Colorado residents in the last 12 months, the sources of that data, our business or commercial purposes for collecting the data, and the third parties with whom we sold or shared that data. References to “personal information” in the sections above shall mean “personal data” for the purposes of this section of the Privacy Policy.
Refer to the corresponding sections of this Privacy Policy for details on the following:
Personal Information We Collect and Sources of Personal Information: This section describes the categories of personal data we collected and the categories of sources from which the data was collected / how we collected it.
How We Use Your Personal Information & How We Share Your Personal Information: This section describes the business or commercial purpose for which we collected the data and the categories of third parties with whom we shared personal data. The table in this section indicates categories of personal data we have collected, the sources of such personal data, the business or commercial purpose for collecting such personal data, and which categories of personal data we have sold to or shared with third parties and the types of third parties.
Your Rights and How to Exercise Them: As a Colorado resident, you may be able to exercise the rights below in relation to the personal data that we or our processors have collected (subject to certain limitations and exceptions at law). We will need to verify your identity and confirm you are a resident of Colorado before processing most requests, which may require us to request additional personal data from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of information you provide us to the information we maintain about you in our systems. We will use the personal data provided in connection with a request as needed to review and comply with the request. If you do not provide the necessary information, we may not be able to verify or complete your request in all circumstances. If you wish to submit a verifiable consumer request on behalf of a Colorado resident (including a minor child), then we will also need sufficient information to verify that the individual is the person about whom we collected personal data and that you are authorized to submit the request on their behalf.
Right to Know: You have the right to confirm whether or not we are processing your personal data. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Disclosure Request” in the subject line of your message.
Right to Access / Portability: You have the right to request access and obtain a copy of personal data you previously provided to us, in a readily usable format that allows you to transmit the information to another entity without hindrance, to the extent technically feasible. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Access Request” in the subject line of your message.
Right to Delete: You have the right to request us to delete the personal data we have collected from or about you. Please note that certain exceptions may apply to your right to delete data, such as when we must retain personal data as required or permitted by law and we will also maintain a record of your deletion request. We will notify you if any such exceptions apply to your request. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Deletion Request” in the subject line of your message.
Right to Correct: You have the right to request us to correct your inaccurate personal data maintained by us. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Correction Request” in the subject line of your message.
Right to Opt-Out of Sale, Targeted Advertising or Profiling: You have the right to opt-out or direct us not to process your personal data for certain types of targeted advertising, to sell your personal data, or to process your personal data for profiling in furtherance of decisions that produce legal or similarly significant effects on you. You do not need to create an account with us to exercise your Right to Opt-Out of Sale, Targeted Advertising or Profiling. However, we may ask you to provide additional personal data so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this data, we may only be able to process your request to the extent we are able to identify you in our systems. You may also submit your request by sending an email to legal@dennys.com and include “Opt-Out of Sale Request” in the subject line of your message. Please note that we do not share or sell your personal data in exchange for monetary compensation. We share your data with third parties to market our products or send you information about offers we think may be of interest to you. In addition, if you would like to stop receiving our promotional emails, please click the unsubscribe link at the bottom of the email you received.
Right to Appeal: You have the right to submit an appeal if your rights request is denied. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Appeal Request” in the subject line of your message.
In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. We do not discriminate against you for requesting any of the rights noted above. We will process your request in accordance with applicable law.
We sell personal data and process it for targeted advertising purposes, which means we display advertisements to you based on information we obtain about you through nonaffiliated websites or online applications to predict your interests or preferences. We sell or share your personal data for the purposes further described in the table in “How We Share Your Personal Information” section of this Privacy Policy. Please see your rights to opt out from these activities listed above. Please see the section entitled “Your Choices” in this Privacy Policy for additional information on how you may exercise your choice over personal data collected through cookies and other tracking technologies and used for targeted advertising purposes.
We will only process your Sensitive Data in accordance with applicable law, including obtaining your consent prior to processing. We will not process personal data of consumers we know to be less than 16 years of age unless we receive affirmative authorization from the parent or guardian of a child less than 16 years of age.
NOTICE TO RESIDENTS OF CONNECTICUT
This section describes the personal data (as defined by the Connecticut’s Act Concerning Personal Data Privacy and Online Monitoring or the “CTPA”) we collected about Connecticut residents in the last 12 months, the sources of that data, our business or commercial purposes for collecting the data, and the third parties with whom we sold or shared that data. References to “personal information” in the sections above shall mean “personal data” for the purposes of this section of the Privacy Policy. Refer to the corresponding sections of this Privacy Policy for details on the following:
Personal Information We Collect and Sources of Personal Information: This section describes the categories of personal data we collected and the categories of sources from which the data was collected / how we collected it.
How We Use Your Personal Information & How We Share Your Personal Information: This section describes the business or commercial purpose for which we collected the data and the categories of third parties with whom we shared personal data. The table in this section indicates categories of personal data we have collected, the sources of such personal data, the business or commercial purpose for collecting such personal data, and which categories of personal data we have sold to or shared with third parties and the types of third parties.
Your Rights and How to Exercise Them: As a Connecticut resident, you may be able to exercise the rights below in relation to the personal data that we or our processors have collected (subject to certain limitations and exceptions at law). We will need to verify your identity and confirm you are a resident of Connecticut before processing most requests, which may require us to request additional personal data from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of information you provide us to the information we maintain about you in our systems. We will use the personal data provided in connection with a request as needed to review and comply with the request. If you do not provide the necessary information, we may not be able to verify or complete your request in all circumstances. If you wish to submit a verifiable consumer request on behalf of a Connecticut resident (including a minor child), then we will also need sufficient information to verify that the individual is the person about whom we collected personal data and that you are authorized to submit the request on their behalf.
Right to Know: You have the right to confirm whether or not we are processing your personal data. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Disclosure Request” in the subject line of your message.
Right to Access / Portability: You have the right to request access and obtain a copy of personal data you previously provided to us, in a readily usable format that allows you to transmit the information to another entity without hindrance, to the extent technically feasible. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Access Request” in the subject line of your message.
Right to Delete: You have the right to request us to delete the personal data we have collected from or about you. Please note that certain exceptions may apply to your right to delete data, such as when we must retain personal data as required or permitted by law and we will also maintain a record of your deletion request. We will notify you if any such exceptions apply to your request. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Deletion Request” in the subject line of your message.
Right to Correct: You have the right to request us to correct your inaccurate personal data maintained by us. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Correction Request” in the subject line of your message.
Right to Opt-Out of Sale, Targeted Advertising or Profiling: You have the right to opt-out or direct us not to process your personal data for certain types of targeted advertising, to sell your personal data, or to process your personal data for profiling in furtherance of decisions that produce legal or similarly significant effects on you. You do not need to create an account with us to exercise your Right to Opt-Out of Sale, Targeted Advertising or Profiling. However, we may ask you to provide additional personal data so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this data, we may only be able to process your request to the extent we are able to identify you in our systems. You may also submit your request by sending an email to legal@dennys.com and include “Opt-Out of Sale Request” in the subject line of your message. Please note that we do not share or sell your personal data in exchange for monetary compensation. We share your data with third parties to market our products or send you information about offers we think may be of interest to you. In addition, if you would like to stop receiving our promotional emails, please click the unsubscribe link at the bottom of the email you received.
Right to Appeal: You have the right to submit an appeal if your rights request is denied. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Appeal Request” in the subject line of your message.
In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. We do not discriminate against you for requesting any of the rights noted above. We will process your request in accordance with applicable law.
We sell personal data and process it for targeted advertising purposes, which means we display advertisements to you based on information we obtain about you through nonaffiliated websites or online applications to predict your interests or preferences. We sell or share your personal data for the purposes further described in the table in “How We Share Your Personal Information” section of this Privacy Policy. Please see your rights to opt out from these activities listed above. Please see the section entitled “Your Choices” in this Privacy Policy for additional information on how you may exercise your choice over personal data collected through cookies and other tracking technologies and used for targeted advertising purposes.
We will only process your Sensitive Data in accordance with applicable law, including obtaining your consent prior to processing. We will not process personal data of consumers we know to be less than 16 years of age unless we receive affirmative authorization from the parent or guardian of a child less than 16 years of age.
NOTICE TO RESIDENTS OF VIRGINIA AND UTAH
This section describes the personal data (as defined by the Virginia Consumer Data Protection Act of 2021 or the “VCDPA” or as defined by the Utah Consumer Privacy Act “UCPA”) we collected about Virginia or Utah residents in the last 12 months, the sources of that data, our business or commercial purposes for collecting the data, and the third parties with whom we sold or shared that data. References to “personal information” in the sections above shall mean “personal data” for the purposes of this section of the Privacy Policy. Refer to the corresponding sections of this Privacy Policy for details on the following:
Personal Information We Collect and Sources of Personal Information: This section describes the categories of personal data we collected and the categories of sources from which the information was collected / how we collected it.
How We Use Your Personal Information & How We Share Your Personal Information: This section describes the business or commercial purpose for which we collected the information and the categories of third parties with whom we shared personal data. The table in this section indicates categories of personal data we have collected, the sources of such personal data, the business or commercial purpose for collecting such personal data, and which categories of personal data we have sold or shared the personal data to third parties and the types of third parties.
Your Rights and How to Exercise Them: As a Virginia or Utah resident, you may be able to exercise the rights below in relation to the personal data that we or our processors have collected (subject to certain limitations at law). We will need to verify your identity and confirm you are a resident of Virginia or Utah before processing most requests, which may require us to request additional personal data from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of information you provide us to the information we maintain about you in our systems. We will use the personal data provided in connection with a request as needed to review and comply with the request. If you do not provide the necessary information, we may not be able to verify or complete your request in all circumstances.
Right to Know: You have the right to confirm whether or not we are processing your personal data. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Disclosure Request” in the subject line of your message.
Right to Access / Portability: You have the right to request access and obtain a copy of personal data you previously provided to us, in a readily usable format that allows you to transmit the information to another entity without hindrance, to the extent technically feasible. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Access Request” in the subject line of your message.
Right to Delete: You have the right to request us to delete the personal data we have collected from or about you. Please note that certain exceptions may apply to your right to delete data, such as when we must retain personal data as required or permitted by law and we will also maintain a record of your deletion request. We will notify you if any such exceptions apply to your request. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Deletion Request” in the subject line of your message.
Right to Correct: You have the right to request us to correct your inaccurate personal data maintained by us. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Correction Request” in the subject line of your message.
Right to Opt-Out of Sale, Targeted Advertising or Profiling: You have the right to opt-out or direct us not to process your personal data for certain types of targeted advertising, to sell your personal data, or to process your personal data for profiling in furtherance of decisions that produce legal or similarly significant effects on you. You do not need to create an account with us to exercise your Right to Opt-Out of Sale, Targeted Advertising or Profiling. However, we may ask you to provide additional personal data so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this data, we may only be able to process your request to the extent we are able to identify you in our systems. You may also submit your request by sending an email to legal@dennys.com and include “Opt-Out of Sale Request” in the subject line of your message. Please note that we do not share or sell your personal data in exchange for monetary compensation. We share your data with third parties to market our products or send you information about offers we think may be of interest to you. In addition, if you would like to stop receiving our promotional emails, please click the unsubscribe link at the bottom of the email you received.
Right to Appeal: You have the right to submit an appeal if your rights request is denied. To exercise this right, please call us toll-free at the number listed in the “Contact Us and Opting Out” section below or email your request to legal@dennys.com and include “Appeal Request” in the subject line of your message.
In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. We do not discriminate against you for requesting any of the rights noted above. We will process your request in accordance with applicable law.
We sell personal data and process it for targeted advertising purposes, which means we display advertisements to you based on information we obtain about you through nonaffiliated websites or online applications to predict your interests or preferences. We sell or share your personal data for the purposes further described in the table in “How We Share Your Personal Information” section of this Privacy Policy. Please see your rights to opt out from these activities listed above. Please see the section entitled “Your Choices” in this Privacy Policy for additional information on how you may exercise your choice over personal data collected through cookies and other tracking technologies and used for targeted advertising purposes.
We will only process your Sensitive Data in accordance with applicable law, including obtaining your consent prior to processing. We will not process personal data of consumers we know to be less than 16 years of age unless we receive affirmative authorization from the parent or guardian of a child less than 16 years of age.
USERS OUTSIDE THE UNITED STATES
If you are using the Services from outside the United States, please be aware that information we obtain about you will be processed in the United States or in other jurisdictions. By using the Services, you acknowledge your personal information may be transferred to and processed in jurisdictions outside your own as described in this Privacy Policy. Please be aware that the data protection laws and regulations that apply to your personal information transferred to the United States or other countries may be different from the laws in your country of residence.
CHANGES TO THIS PRIVACY POLICY
The Privacy Policy may be revised from time to time. The “Last Updated” legend at the bottom of this page indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on any of our websites or notify you of any revisions.
CONTACT US AND OPTING OUT
Contact us at 11-888-99-KEKES (5353) or legal@dennys.com if you (a) have questions or concerns relating to this Privacy Policy or our privacy practices; or (b) wish to make corrections to any personal information you have provided or exercise your state privacy rights if applicable.
Last Updated: April 24, 2024